6.8.2023 | Client Lifetime Value

6.8.2023 | Client Lifetime Value

Client Lifetime Value (CLV) calculations form a critical part of understanding how to invest and where to invest in your client experience efforts. Too often, firms look at short-term indicators to quantify how valuable a client is (such as trailing 12-month profit...
CXps 2023 | The State of CX in the Industry

CXps 2023 | The State of CX in the Industry

When we began CXps in 2015, 99% of leaders in professional services had never even heard the term “Client Experience.” Today, it’s all changed. In our annual update, Client Savvy CXO and co-founder Ryan Suydam will share insights, updates, trends, and analysis from...
6.8.2023 | Client Lifetime Value

4.5.2023 | Activating Promoters

Most firm leaders believe their primary source of revenue comes from word-of-mouth marketing. And often, this is true! Our happy clients can be our best sales agents. What most firms fail to do is capitalize on the vast potential of referral marketing. In this...