by Kristi Weierbach | Apr 5, 2018 | Sessions, Speakers
Recently I acquired a deeper appreciation for artwork while participating in a few “paint parties,” where an artist helps a group of novice individuals paint on canvas. Some who attend leave with a cute picture, and others leave with something that never sees...
by Ida Cheinman | Mar 8, 2018 | Marketing, Sessions, Speakers
We’ve all seen brand communications that are perfectly executed – with clever headlines and striking imagery – yet completely dysfunctional or too firm-centric to make a meaningful connection with the audience. Case in point: a website that makes you sit through a...
by Heather Denny | Feb 11, 2018 | Sessions, Speakers
You may think, what? I know it sounds crazy, but it’s true. I read an article recently that shared research from Dr. Daniel Kahneman’s “Peak/End” study and supported ensuring that each of your client’s interactions with your team is positive. In the study, Dr....
by Alan Hoffler | Jan 16, 2018 | Sessions, Speakers
It’s a recurring argument that I hear from clients, and I know it’s coming. “I want to appear authentic!” It’s a noble intent. Who doesn’t want to be true to themselves? But how you feel about yourself and how others observe you can be miles apart. This chasm...
by Sally Orcutt | Nov 20, 2017 | Sessions, Speakers
In a recent post, Annette Franz, CCXP writes, “In business, your culture is the soul of the organization.” If, as she reminds us, the soul is the essence or the moral force of a person, the part of a person that consists of their mind, character, thoughts, beliefs,...
by Sally Orcutt | Nov 15, 2017 | Sessions, Speakers
According to a recent post by Ryan Hart, Principle Analyst for Forrester, the best companies are strengthening their focus on CX in response to a crisis of trust. He indicates that misleading and false statements from executives and politicians combined with the speed...
