by Jamie Pollenz | Mar 8, 2018 | Marketing, Sessions, Speakers
We’ve all seen brand communications that are perfectly executed – with clever headlines and striking imagery – yet completely dysfunctional or too firm-centric to make a meaningful connection with the audience. Case in point: a website that makes you sit through a...
by Heather Denny | Feb 11, 2018 | Sessions, Speakers
You may think, what? I know it sounds crazy, but it’s true. I read an article recently that shared research from Dr. Daniel Kahneman’s “Peak/End” study and supported ensuring that each of your client’s interactions with your team is positive. In the study, Dr....
by Ryanne Nelson | Jan 3, 2018 | Networking
Research shows the landscape is changing. To succeed, your firm must respond to this change by shifting your focus from what you deliver to what your clients experience. Historically, the focus for most firms has been on efficiency – scope of work, frequency of...
by Evan Carroll | Oct 30, 2017 | Keynote Speaker, Sessions, Speakers
For far too long companies have focused on size. More profits. More clients. More prospects in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously...
by Karl Feldman | Oct 12, 2017 | Marketing
Conducting research is all about answering questions—and the results you discover can either drive your business forward…or hold it back. We all know research is critical for identifying your firm’s content issues and topics, but it can also create additional...
