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Brand vs. Client Dilemma: Finding the Right Balance for Better Experience

Brand vs. Client Dilemma: Finding the Right Balance for Better Experience

by Ida Cheinman | Mar 8, 2018 | Marketing, Sessions, Speakers

We’ve all seen brand communications that are perfectly executed – with clever headlines and striking imagery – yet completely dysfunctional or too firm-centric to make a meaningful connection with the audience. Case in point: a website that makes you sit through a...

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