by Jamie Pollenz | May 25, 2023
Customers face all kinds of risks in buying and using any product, whether B2B or B2C. Key factors in correctly evaluating such risks are awareness, understanding, quantification, and clear articulation of the consequences. The benefit of successful communication is a...
by Jamie Pollenz | Sep 10, 2022
Companies view avoiding complaints and dissatisfaction as table stakes and a key objective of quality and operation. On the other hand, customer delight is seldom a clear objective and is viewed as a serendipitous event, especially in B2B environments. In fact,...
