Modern buyers—including buyers of professional services—make decisions almost entirely based on web research. We should treat our website as a primary revenue-generating tool. Until recently, our website was doing us no favors.
In this session, you’ll learn how Neumann Monson Architects transformed our website from one focused solely on aesthetics to one that is grounded in CX and UX and clearly tells our brand story. Learn how we use educational content to inform and build trust, and how fully optimizing the content maximizes impact. Denise Schmitz, head of marketing for Neumann Monson Architects, will lead you through the process and share our remarkable results nine months into this new site.