The challenge: Great resignation. Quiet quitting. Disengagement at work. The war on talent. The statistics are staggering and not in the employers’ favor.
The solution: Start thinking of candidates and employees as customers and apply innovative marketing/BD principles to attract, hire, engage, and retain employees as you do with clients.
The result: A full pipeline of better-qualified “ideal” candidates, a seamless hiring and onboarding experience, and much higher rates of employee engagement, satisfaction, and advocacy.
The session is designed to show how applying modern marketing principles to every step in the employee journey – from a candidate to a new hire to a brand ambassador – will drive positive results for your firm. Attendees will walk away with a new playbook to help them leverage demographic shifts and digital transformation to help their firms attract and keep top talent.