Culture is the cumulative experience people feel due to conditions, environments, practices, beliefs, behaviors, leadership, etc. — the list goes on. When direct client feedback enters the picture and becomes a visible measure of organizational success or failure, your culture will change – what employees prioritize will change, how they communicate will change, what leadership rewards and recognizes will change, the skills and knowledge that the best employees demonstrate will change, how the organization measures success will change – hopefully all for the better.