Commoditization can be a self-fulfilling prophecy in the AEC industry. Leaders must understand that if they continue to say the same thing everyone else is saying, not work hard to select the right clients, and continue working for clients where they can’t be profitable – they commoditize themselves. This session will explore the tremendous opportunity to create unique and compelling brands in this industry through CX and EX approaches.
CXps 2022 | Commoditization: The Self-Fulfilling Prophecy for AEC Firms
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