Intuitively, we “know” that we perform better with our raving fan clients. But how much better? In this case study, hear how CDM Smith used client insights (NPS data plus proposal win rates) to quantify the impact client sentiment has on sales success. Amongst our findings, we’ll share how the presence of even one “detractor” in a client organization reduced revenue capture by 37%. Armed with these insights, our BD team can be more targeted in pursuing the highest probability work, and is able to increase revenue forecast accuracy.
CXps 2022 | Client Sentiment & Sales Success
string(0) ""DOcument here:
