Most firm leaders believe their primary source of revenue comes from word-of-mouth marketing. And often, this is true! Our happy clients can be our best sales agents. What most firms fail to do is capitalize on the vast potential of referral marketing. In this interactive workshop attendees will practice a technique called Activating Promoters that turns clients from willing referral sources into actual active referral sources. A/E firms implementing this technique with a cohort of 20 seller-doers have found, on average, $1.8M in net new revenue in just 90 days.
We will learn the psychology of why clients make referrals and tap into core motivations that avoid “the pitch” and instead enable mutual success. Scripts, conversation guides, and accountability tracking tools will all be provided to enable attendees to return home and lead their teams.