CXps 2021:

“The Business Value of Client Experience”
Join us May 25 – 27 from 1 – 2:30 p.m. EDT

Build your business case for client experience.

You already know the value of client experience. But getting started on a plan can be challenging. This 3-day virtual conference helps participants align their customer experience strategy with business strategy.

Hear from the experts, collaborate with your peers, and create your own CX Charter – specific to your firm and your design. When you leave, you’ll be better prepared to get buy-in within your firm, connect improved client experience to business metrics, and use stories to build your following.

Two levels of conference participation:

Watch for free

You can join CXps for free!
As a basic level member, you can watch the conference at no charge.


Paid CXps members will be offered engagement opportunities, including live Q&A sessions with each speaker.

Regardless of your membership level, after the conference there are many more opportunities to explore. Become a member with CXpx and gain access to events and learning all year-round. 

About the conference:

In response to the ongoing pandemic, CXps 2021 will be a virtual 3-day conference. To join, become a CXps member for free.

 1 – 2:30 p.m. May 25th, 26th and 27th
  • Day 1: “Winning Heads” – The Business Case of Profits, Growth, and Sustainability
  • Day 2: “Winning Hearts” – Telling Your CX Stories to Engage Leaders and Colleagues
  • Day 3: “Aligning Strategy” – Integrating CX with Your Business Strategy

Each day we’ll begin with an introduction of the “big idea” and then move into
small group breakouts to discuss your business and how it applies to the topic.
You’ll meet peers and solve key business issues as you begin to create
your own CX Charter.

Meet our Speakers:

Day 1: Winning Heads | Ryan Suydam

Ryan co-founded Client Savvy in 2004, to help firms create fierce client loyalty by designing, implementing, and measuring client experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.” His clients are twice as likely to be recommended by their clients, three times as likely to realize above-average financial returns, and consistently attract and retain better employees. Based in Raleigh, NC, he welcomes your questions at

Day 2: Winning Hearts | Andrea Mac

Andrea Mac is an accomplished growth strategist known for being ambidextrous in the fusion of creativity and business acumen. She has a proven track record of helping companies and brands grow through Marketing, Business Development, and Client Experience Programs, most notably in the professional services field. Andrea’s work has been covered by Inc Magazine, Forbes, Crain’s,, The ABA Journal, The National Law Journal, and various industry publications.

She founded Prequal, an innovation consultancy to generate sustainable revenue opportunities for women entrepreneurs through creative problem-solving. Prequal follows design thinking principles and humanity-centered design that transforms customer and employee experiences
create new products and services
cultivate an innovation culture
build new brands and business models

Andrea is a member of the Board of Directors for the National Veterans Art Museum and a founding member of the HX (Human Experience) Collective – a diverse group of thought leaders working together to solve social problems and advance human flourishing. Outside of work, she is married and has four children ranging from two to 16 years old. Andrea has a BA in International Relations and Diplomacy and is certified in Design Thinking.
She welcomes new connections on LinkedIn, Instagram, Email, or text her at 312.747.4032.

Day 3: Aligning Strategy | Chandra Storrusten

Chandra co-founded Visible Value in 2003 and serves as CEO & Chief Value Creation Officer. She fosters sustainable value creation strategies that allow organizations around the globe to capitalize on pivotal opportunities during growth, transitions, and transformations

Chandra inspires her clients to be a mission, values, and purpose-driven organizations that deliver superior client and employee experiences and develop sustainable competitive advantages. Her clients become innovative leaders in their industry, achieve their vision, and consistently out-perform their competition.

Chandra advises clients on the evolving opportunities and challenges they face in the areas of strategy, M&A, organizational development, client and employee experience, and innovation and disruption. In addition, she delivers strategic keynotes for clients and regularly presents at national and regional conferences. Chandra obtained an Executive MBA from Duke University – Fuqua School of Business.

Countdown to the Experience