The CX-cellence Award honors organizations that embrace the ongoing journey of creating outstanding client experiences through innovation, strategy, and bold ideas. Unlike traditional projects with clear start and end points, building client loyalty is an evolving process—one that requires continuous learning, adaptation, and creativity.

What makes this award unique is that there are no rigid criteria. We celebrate organizations that push the boundaries of client and employee experience (CX and EX) with fresh concepts, strategic initiatives, and lessons learned along the way. Whether your firm has achieved measurable CX success, discovered unexpected insights, or even faced setbacks that led to valuable growth, we want to hear your story.

Winning entries are recognized for their impact, originality, and willingness to share both successes and challenges. Winners are featured across social media, industry publications, and at major events, including the CXps Annual Conference.

We are looking for entries that showcase innovative CX and EX concepts, strategies, and initiatives. What has worked for your organization? What have you learned? What measurable outcomes have you had? What are your clients saying? What idea did your organization think would be a slam dunk to improve CX, but ended up being a dud? While we are certainly interested in learning about successful CX outcomes, learning from others’ challenges can be just as important and valuable.

The deadline to submit is March 3, 2025.