James Kane


James Kane is considered the leading researcher and authority on what makes someone truly loyal to another person, to an organization, or to a cause.

James is a behavioral scientist and consultant who has helped some of the largest and most well-known organizations in the world, including Apple, Amazon, the Mayo Clinic, Marriott International, and Major League Baseball build nearly unbreakable relationships with not only their clients and customers, but with members, fans, volunteers, vendors, sponsors, and employees, as well. A renowned expert, James reveals the science behind the real human emotion called loyalty, and what anyone can do to receive its benefits.

The author of an upcoming book – The Loyalty Switch – James has worked with every major industry, while advising and training organizations around the world ranging from Global 1000 giants to small, regional companies. As one of the most quoted and profiled authorities on loyalty in the traditional mainstream media, James has been profiled in The New York Times, The Wall Street Journey, Business Week, the BBC, and numerous other global and industry publications. He has taught at both Harvard and Penn State University and is a frequent guest on CNN, CNBC and Bloomberg TV, which credits him as being “one of the best experts in the business.”

Beyond Transactional: The Secret to Building Relationships that Last

In this fascinating and highly entertaining Keynote, James will take us on a journey into the human brain and explain the science behind true loyalty and human relationships. Building on more than 40 years of research on the subject, James will make the case that human beings have a fundamental need to be loyal and actively seek out the specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

You will learn:

  • The drivers responsible for loyal relationships.
  • The signals that trigger trust and how the brain processes impressions.
  • The difference between satisfaction and loyalty.
  • How to manage expectations.
  • How to establish the critical sense of belonging by demonstrating recognition, insight, proactivity, inclusion, and identity.