Alex Merbach

Business Development Manager – Faith Technologies, Inc.

Alex has spent 8 years working in sales strategy and process.  He began his career at a brokerage in Milwaukee, WI performing account management and consulting.  For the last 4 years, Alex has been in the AEC industry, leading sales enablement for Faith Technologies.  Faith Technologies is an energy expert and national leader in electrical planning, engineering, design and installation with over 3,000 employees nationally.

Applying 80/20 to Your CX Strategy

Do you treat all your clients the exact same? Do you have that client that utilizing a lot of your resources, but doesn’t quite yield it’s share of profit?  In this session we’ll talk about how Faith Technologies has applied the 80/20 principle (Pareto Principle) to its business and gone through a client transformation and how that translated to rapid growth in revenue and profitability.  Growth in revenue and profit are great, but what does that have to do with client experience?  Check out this session to find out what Faith has done and where it is going on its profitable CX journey.

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